84.7% of consumers recognize that the color of a product is the main reason for making the purchase. Your customers have to be attracted by what they see. Whether on the packaging of your product, the brand logo or the decoration of your store, colors are factors that define a purchase decision.
When developing your communication strategy, consider including a color strategy . Each color you use generates a different sensation in whoever sees it. I will show you how the psychology of color applied to the presentation of your business will improve your sales.
Consider your target audience
Gender and age are key factors in defining preferences. Of course there are more. What feelings do you want to be associated with? Think about the ones that would move the public to buy your product.
Now, the buyer is not always the one who uses the product. So the color strategy does not go in the product but in the advertising. Think, who is going to make the purchase? The ads you create should capture their eyes and their emotions. Those that contain colors are read 42% more than those in black and white.
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Consider your product category
What you show of your product must match the values associated with its category . For example, if it is about baby items, you are clearly not going to use red, which refers more to passion. Ask yourself not only how you are going to make them look at you, but how you are going to get them to buy you.
Check out this list of sensations associated with primary and secondary colors :