In the past , sales, exchanging a product or service for a sum of money, were considered a technique, due to its foundations to empirically convince people. Today we talk about neurosales to refer to the use of neurosciences to understand how people’s minds work and thus create much more effective and personalized sales speeches .
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What do you learn from people with neuro-sales?
By applying science to understand human behavior, sales discourse ceases to be empirical and becomes a complex process to understand what people really feel. This is how in neuro-sales, with the help of neurosciences, they find answers to questions such as what are people’s fears? Why do we buy? Why do we choose one product and not another? Having this data at hand at the time of the speech greatly increases the probability of closing the sale, especially since buyers feel that the seller really knows them and will give them a product or service that is truly adjusted to their needs. from each person.
What other disciplines are used in neuro-sales?
Using only neuroscience to define an outcome is a risk. If we were measuring the stimulus of a person towards a product or service, we could determine which areas of the brain are activated and make a balance; However, understanding where that stimulus comes from is much more complex and is when the help of other disciplines such as biology, anthropology, psychology, sociology, among others , is needed . In this way, we can approach in a much more human way to the stimuli of people and define what causes these responses and if they have a collective origin in human history or if they are the result of personal, family or social experiences.
What companies use neuroscience?
Companies like Facebook, Google, Coca Cola and a long etcetera today use neuroscience to enhance their sales discourses and user experience. They understand that knowing how people’s minds work is crucial for products and services to sell correctly and to deliver experiences that stick in people’s minds.
How can I start applying neuro-sales?
Many people decide to start in the neurosales market by setting up their own neuroscience laboratories. While this is a possibility, it is the most expensive and not everyone can access this method. Attending conferences, workshops, reading books on the disciplines that comprise neuro-sales, and reading research results that other companies release into the public domain is the best way to start, but the most important advice is to understand that what people are saying, it doesn’t have much to do with what they really feel and do in the end. With this in mind you learn that it is necessary to investigate why we behave as we behave and thus stop selling to people and start selling to the mind.